Casting Board — "More Pleasant"

Commercial Talent Selection & Role Assignment · Production by Lightbox Collective, Tyler TX

Speaking Roles

12–16

Extras Needed

Assigned

Complete

Roles & Descriptions

All speaking and voice-over roles from the "More Pleasant" commercial script

Extras Analysis

Breakdown of background talent needed for each scene in the commercial

Video Commercial — Scene-by-Scene Extras Breakdown

Based on the "More Pleasant" TVC storyboard

Scene	Setting	Extras Description	Count
Scene 1	Outside local shop	Background pedestrians on the brick-lined main street behind Caroline; someone entering a storefront	2
Scene 2	Mt. Pleasant b-roll — Mural, lake, downtown	Person walking past the colorful downtown mural; family at the lake shore at golden hour (mom, dad, toddler); someone on the sidewalk	4
Scene 3	Local shop interior	Customers browsing inside the shop while owner speaks to camera	2
Scene 4	Local diner	Family of four in a booth (mom, dad, daughter, son) — per moodboard the kids are elementary age. Additional diners visible in background booths under warm pendant lighting	6
Scene 5	Residential — fixing up house	Second neighbor — per moodboard, two men at a small white house with paint buckets on the lawn, one on the ladder, one steadying it. Golden hour backlight.	2
Scene 6	Hospital reception	Older male patient at front desk with clipboard (per moodboard — rugged jacket, weathered look); another patient seated in waiting area. Busy hospital background with scrubbed staff in motion.	2
Scene 7	Hospital room — night	Child patient in bed under warm lamplight (per moodboard — cozy nighttime feel). Nurse sits bedside. Possible parent figure in soft background.	2
Scene 8	Hospital facilities — updated	Medical staff in purple-accented hospital corridors (per moodboard). Close-up insert shots of updated equipment — ultrasound controls, monitors. Staff in motion behind doctor.	2
Scene 9	Drone shot — town at sunset	No extras needed (aerial)	0
ESTIMATED TOTAL EXTRAS			12–16

Radio Spots — Additional Voice Talent

Radio versions share characters from the TVC but may need dedicated VO talent

Spot	Roles	Notes
"More Pleasant" :60	Resident (Caroline), Neighbor, Nurse, Doctor, VO Announcer	Can use same cast as TVC if voice quality suits radio
"More" :30	VO Announcer only	Standalone VO — no character voices needed

Social Media — Additional Considerations

"Pleasant Stories" extended content for social channels

Story Theme	Primary Talent	Notes
Belonging	Caroline + child	Extended interview — child on hip/nearby. Could use same child actor from diner family.
Community	Resident / Townsperson	Real local resident or separate featured extra
Familiarity	Older local woman	Conveys familiarity with community and care staff
Compassion	Nurse or caregiver	Can potentially use TVC nurse in extended interview
Credibility	Doctor	Can use same TVC doctor in extended interview

Talent Pool

Click a role button under any actor to assign them. Assignments sync across all views.

Assignment Summary

Overview of all current role assignments and casting progress