Cavender's — Training Video Series Treatment
Presented For

Cavender's

Training Video Series

A day-and-a-half cinematic production — talent-coached on location at the Cavender's store, with B-roll time at the store and studio held in reserve at no extra cost — designed to turn every associate into a confident boot expert. Featuring Joe Cavender.

6 Training Videos Day & a Half Shoot RED Cinema Package April 2026
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The Vision

Training That Sells.
Consistently.

Your associates are your brand ambassadors. This video series gives them the confidence, knowledge, and language to guide every customer to their perfect boot.

Cinematic Quality

RED cinema cameras, professional studio lighting, and color grading that makes your brand look premium on every screen.

Authentic Voice

Joe Cavender speaks directly to associates — his expertise and authority builds instant credibility and long-term retention.

Structured Learning

Four expert modules covering Boot Types, Leather, Toe Shapes, and Construction — everything a new associate needs.

Fully Accessible

Captions on every video, ensuring compliance and maximum reach across your entire workforce from day one.

Training Modules

4 Expert Video Modules

Each module is scripted, teleprompter-supported, and shot with Joe Cavender on location — coaching the talent through every beat until we have exactly what we need.

Production

Built for Your Brand

A full day of talent-coached, teleprompter-supported principal photography at the Cavender's store, plus a B-roll half-day — first half at the store, second half at our studio if needed. Studio time is allocated at no extra cost. Full in-house post.

5-Person Crew
Director
Creative Lead & On-Set Direction
Director of Photography
Camera Operator
Audio Technician
Swing
Grip
Lighting & Rigging
Production Assistant
DIT Duties
Shoot Days
Day 1 — Cavender's Store (Principal Photography)
Joe Cavender on camera for all four modules. Director coaches talent throughout — teleprompter on set to keep delivery natural and on-script. We stay until every module is fully covered.
B-Roll Half-Day — Store, then Studio if Needed
First half: B-roll on the store floor — environment, product, and lifestyle shots. Second half: studio time for macro close-ups of boot construction, leathers, and hardware. Studio session is allocated at no additional cost and only used if needed.
RED Cinema Camera Package + Full Lens Kit
Professional studio lighting · Teleprompter rig · Audio kit (lav + boom)
Travel included within 150 miles of Tyler, TX
Post-Production (In-House)
✓Full editorial — cut, sequence, and pace all 6 videos
✓Graphic animations — custom motion graphics throughout
✓Color grading for a polished, branded look
✓Audio mastering for clarity and consistency
✓Caption generation for accessibility
✓Cavender's branded intro/outro and lower thirds
✓Final MP4 export for internal distribution
✓2 rounds of revisions included
Timeline

From Shoot to Screen

1
Pre-ProductionMarch 2026
Script review & shot list
Location & studio setup
Teleprompter content prep
Wardrobe & prop coordination
2
Day 1 — Cavender's StoreApril 2026
Principal photography with Joe Cavender
Teleprompter & talent direction throughout
5-person crew on location
All 4 modules fully covered
3
B-Roll Half-DayApril 2026
First half: B-roll at the store
Second half: studio macro close-ups if needed
Studio time allocated at no extra cost
4
Post-ProductionMay 2026
Footage cull & organization
Edit all 6 videos
Color grade, audio, captions, graphics
5
Review RoundsJune 2026
Round 1: client review
Revisions applied
Round 2: final approval
6
Final DeliverySummer 2026
MP4 export for all 6 videos
Branded title cards
Ready for internal distribution
Investment

Transparent Pricing

A complete, turnkey production from shoot day to final MP4 — everything needed to launch your training program.

Production (Day & a Half)
Full Day 1 at Cavender's store · B-roll half-day at store + studio if needed · 5-person crew · no extra cost for studio time
$10,300
Post-Production & Editing
6 videos · color grade · audio master · graphic animations · captions · 2 revision rounds
$3,000
Total Investment
6 complete training videos
$13,300

What's Included

Travel within 150 miles of Tyler, TX
Teleprompter rig and on-set talent direction
MP4 files ready for internal distribution
Comprehensive B-roll package
First-time client relationship rate
Production: April 2026 — Two Days
Full Day 1 at the Cavender's store — Joe and all four modules, director-coached with teleprompter. B-roll half-day starts at the store; studio time is held in reserve and used only if needed, at no additional cost. Post handled entirely in-house, including all graphic animations.
"Additional revisions beyond 2 rounds billed as needed. Payment terms available upon request."
Why This Partnership

What Makes This Different

Not just a video vendor. A production partner who treats your training program like the business asset it is.

Purpose-Built for Retail Training

Every frame and script beat is engineered to land with associates and stick — not just look good on a reel.

Cavender's DNA, Throughout

Branded graphics, Cavender's palette, Joe's authentic voice. When your team watches, they know it's their brand.

Cinema Grade. Training Budget.

RED cinema cameras and a seasoned crew at a first-time relationship rate. Broadcast quality, not broadcast cost.

Turnkey Delivery

One team handling everything from talent coaching and teleprompter to final MP4. You approve, we deliver.

Built to Scale

These modules are the foundation. As your program grows, additional videos slot right in — same look, same Joe.

Real Partnership

Two revision rounds built in because your input matters. We stay until you love every video.

Next Steps

Let's Make Something
Worth Watching.

6
Training Videos
1½
Shoot Days
4
Expert Modules
1
Dedicated Team
Total Investment
$13,300

Filming April 2026  ·  Cavender's Store + Studio (if needed)  ·  Post-Production In-House