Cavender's — Training Video Series Treatment
Treatment for

Cavender's

Training Video Series

A treatment and production walkthrough for the Cavender's Training Video Series. Shot with Joe Cavender over a day and a half, on location and in studio.

4 Training Videos Day & a Half Shoot RED Cinema Package April 2026
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Overview

What We're Making

Four training videos covering the core of what every Cavender's associate needs to know — shot with Joe Cavender over a day and a half, on location at the store and in studio.

Shot on RED Cinema

RED cinema cameras, professional lighting, and color grading. Finished to broadcast standards.

Joe Cavender On Camera

Joe leads every module. His knowledge, his language — direct to your associates.

Four Modules

Boot Types, Leather, Toe Shapes, and Construction. Each module runs approximately four to four and a half minutes.

Fully Captioned

Captions included on every video for full accessibility and compliance.

Training Modules

4 Video Modules

Each module is scripted in advance, teleprompter-supported on set, and shot with Joe Cavender. We work with Joe throughout the day to make sure every beat is covered.

Production

Production Plan

Day 1 at the store with Joe — all four modules, teleprompter on set, director working with talent throughout. A half day of B-roll follows: first at the store, then the studio if needed. Studio time is at no extra cost. All post is handled in-house.

5-Person Crew
Director
Creative Lead & On-Set Direction
Director of Photography
Camera Operator
Audio Technician
Swing
Grip
Lighting & Rigging
Production Assistant
DIT Duties
Shoot Days
Day 1 — Cavender's Store (Principal Photography)
Joe Cavender on camera for all four modules. Director coaches talent throughout — teleprompter on set to keep delivery natural and on-script. We stay until every module is fully covered.
B-Roll Half-Day — Store, then Studio if Needed
First half: B-roll on the store floor — environment, product, and lifestyle shots. Second half: studio time for macro close-ups of boot construction, leathers, and hardware. Studio session is allocated at no additional cost and only used if needed.
RED Cinema Camera Package + Full Lens Kit
Professional studio lighting · Teleprompter rig · Audio kit (lav + boom)
Travel included within 150 miles of Tyler, TX
Post-Production (In-House)
✓Full editorial — cut, sequence, and pace all 4 videos
✓Graphic animations — custom motion graphics throughout
✓Color grading for a polished, branded look
✓Audio mastering for clarity and consistency
✓Caption generation for accessibility
✓Cavender's branded intro/outro and lower thirds
✓Final MP4 export for internal distribution
✓2 rounds of revisions included
Timeline

From Shoot to Screen

1
Pre-ProductionMarch 2026
Script review & shot list
Location & studio setup
Teleprompter content prep
Wardrobe & prop coordination
2
Day 1 — Cavender's StoreApril 2026
Principal photography with Joe Cavender
Teleprompter & talent direction throughout
5-person crew on location
All 4 modules fully covered
3
B-Roll Half-DayApril 2026
First half: B-roll at the store
Second half: studio macro close-ups if needed
Studio time allocated at no extra cost
4
Post-ProductionMay 2026
Footage cull & organization
Edit all 4 videos
Color grade, audio, captions, graphics
5
Review RoundsJune 2026
Round 1: client review
Revisions applied
Round 2: final approval
6
Final DeliverySummer 2026
MP4 export for all 4 videos
Branded title cards
Ready for internal distribution
Investment

Pricing

Full breakdown below.

Production (Day & a Half)
Full Day 1 at Cavender's store · B-roll half-day at store + studio if needed · 5-person crew · no extra cost for studio time
$11,500
Post-Production & Editing
4 videos · color grade · audio master · graphic animations · captions · 2 revision rounds
$1,800
Total Investment
4 complete training videos
$13,300

What's Included

Travel within 150 miles of Tyler, TX
Teleprompter rig and on-set talent direction
MP4 files ready for internal distribution
Comprehensive B-roll package
First-time client relationship rate
Production: April 2026 — Two Days
Day 1 at the store with Joe, teleprompter on set. B-roll half-day at the store and studio if needed. All post in-house.
"Additional revisions beyond 2 rounds billed as needed. Payment terms available upon request."

Project Summary

4
Training Videos
1½
Shoot Days
4
Expert Modules
1
Dedicated Team
Total Investment
$13,300

April 2026  ·  Cavender's Store + Studio if needed  ·  Post In-House