Lightbox Collective & SP7 Studios Present

A Full-Funnel Evangelistic Campaign

Hope Through
Prophecy

A cinematic, multi-platform campaign designed to fill
300–370 seats in Little Rock, Arkansas.
Speaker: Dustin Pestlin

Prepared for Little Rock SDA Church
Read on
01

§ 01  Who We Are

Big-Brand Experience.
Ministry Heart.

We operate under two brands — Lightbox Collective, our commercial production studio, and SP7 Studios, our ministry-focused brand known across the SDA church. This project lives at the intersection of both.

Lightbox has spent years producing work for some of the biggest names in the world — Disney, Microsoft, Christus Health, Cavender's, and many more. Those brands sharpened our craft. SP7 is where we pour that experience into the work that matters most — ministry. This is that work.

Unlike other agencies, we don't outsource overseas. Our entire production crew is local. Every vendor, editor, and strategist we work with is U.S.-based — people who understand this market, this culture, and this audience.

Brands that trust us

Disney Microsoft Christus Health GYC Cavender's + many more
What sets us apart
100% U.S.-based team. Local production crew. No offshore staffing, no cookie-cutter campaigns. Two brands, one team — Lightbox brings commercial-grade production, SP7 brings deep roots in Adventist ministry. Every project is built from the ground up for the specific audience and message in front of us.
Ministry Is Our Mission
Commercial brands sharpened our skills — but ministry is where we pour our best work. We understand the weight of this message and we treat it with the seriousness it deserves.
Cinematic Production Quality
We shoot on cinema cameras with real crews — local professionals who show up in person. The production quality signals to your audience that this message is worth their time.
100% U.S.-Based Team
Our entire crew — production, editing, strategy, media buying — is local and stateside. No overseas outsourcing. People who know the American market and your audience firsthand.
Built Custom, Every Time
We look at the specific needs of every campaign. No recycled templates or one-size-fits-all playbooks. Your audience is unique — the strategy and creative should be too.

See Our Work

Don't take our word for it.
Watch.

Here's a sample of what Lightbox Collective and SP7 Studios produce — from ministry campaigns to Fortune 500 brands. Same team. Same standard.

GYC Documentary Trailer
Ministry · Documentary
GYC Documentary Trailer
Official trailer for the GYC documentary — cinematic storytelling at the intersection of faith and culture.
GYC Cinematic Ad
Ministry · Ad Campaign
GYC — Cinematic Storytelling Ad
A cinematic ad designed to drive conference attendance through powerful, emotional narrative.
GYC Presenter Ad
Ministry · Ad Campaign
GYC — Presenter-Driven Narrative
A presenter-led ad that puts the speaker front and center — the exact approach we'll use for Dustin.
Microsoft
Commercial · Fortune 500
Microsoft Copilot — Ad I
Commercial production for Microsoft Copilot — the same production quality and creative rigor applied to ministry.
Microsoft
Commercial · Fortune 500
Microsoft Copilot — Ad II
A second Copilot spot showcasing our range — proving that big-brand quality is what we bring to every project.
02

§ 02  The Real Challenge

Here's What Makes
Your Campaign Different

Before we show you the plan, let's talk honestly about the challenge in front of you — because understanding it is what separates a campaign that fills seats from one that doesn't.

Most event marketing relies on footage of the event itself — the crowd energy, behind-the-scenes moments, attendee reactions. The problem with Hope Through Prophecy? The event hasn't happened yet. That footage doesn't exist. This is where most campaigns stop and settle — and where we get to work.

The typical approach
  • Generic stock photos of churches or open Bibles
  • Wait until after the event to create any "real" content
  • Same flyer + Facebook post every other church runs
  • Content that only works before the event — then disappears forever
  • One message broadcast to everyone the same way
The Lightbox approach
  • Film Dustin + professional actors in Texas or Little Rock
  • Create cinematic ads that feel real before the event ever happens
  • Content built to outlive this event and serve every future one
  • Assets repackageable with a new CTA for any future campaign
  • Separate, tailored messages for every type of person in your market
The Dustin Approach

We don't need a crowd of attendees to make a compelling ad. We need the right story, told by the right person. Dustin becomes the face of the campaign — and with the right direction and script, every ad feels urgent, personal, and real.

  • Dustin as on-camera talent in hero commercials
  • Professional supporting actors to illustrate real-life stories
  • Filmed in Texas or on location in Little Rock
  • Emotional narratives centered on hope, relevance, and invitation
Built to Last Beyond This Event

Here's something most agencies won't tell you: if you do this right, the content we create doesn't get thrown away after the seminar. It keeps working — for your church, your message, and your next event.

  • Ads re-cut with a new CTA for every future campaign
  • Builds ongoing awareness of the Adventist Church and the Three Angels' Message
  • Lives permanently on your website as evergreen ministry content
  • The brand equity built here scales to future seminars, regardless of presenter

The Evergreen Principle

You're not buying ads.
You're building an asset.

The brand system, the campaign structure, and the strategy we build here are designed to carry forward — adaptable for future seminars, future presenters, and future cities.

1×
Produced Once
Built around the message, not the messenger. Reusable for any prophecy seminar, with any presenter, for years to come.
∞
Repackageable
The brand, structure, and framework carry forward. New presenter, new city, new year — the foundation is already built.
24/7
Always Working
On your website, your social channels, your YouTube — this content introduces your church and its message every single day.
Proven Results
Filling seats with
cinematic storytelling
03

§ 03  Proof It Works

The GYC
Case Study

We've already done this — at a much harder scale. Here's what happened, and why your event is even better positioned for success.

Generation Youth Christ · GYC
The challenge
after COVID

GYC is one of the most recognized Adventist youth conferences in the denomination. But after COVID, even brand recognition wasn't enough. People had stopped traveling across the country for in-person events. Momentum was gone. Attendance was down.

We built a full-funnel campaign to rebuild that momentum — with targeted storytelling designed to address the exact hesitation people had about traveling and re-engaging with in-person community.

+1K
New attendees added year-over-year, every year since 2021
2021
Baseline
2022
+1,000
2023
+2,000
2024
+3,000

Consistent 1,000+ attendee growth YOY post-2021

National
GYC audience — required cross-country travel
+1,000
New attendees added every single year since 2021
Year 4
Consistent growth — still climbing

§ Why You're Better Positioned

GYC required
cross-country travel.
Your audience is already here.

The hardest part of GYC was convincing people to book flights, take time off work, and cross state lines. You don't have that barrier. Your event is local. The people you're trying to reach already live in Little Rock.

GYC Conference
National Audience
  • Required flights, hotels, and days off work
  • Audience spread across the entire country
  • Competing with every other national event for travel budgets
  • Post-COVID hesitation around long-distance travel was a major barrier
  • Still grew 1,000+ per year — from a much harder starting position
Hope Through Prophecy
Local Market
  • Audience already lives in Little Rock — no travel required
  • A short drive is the only barrier to attendance
  • Concentrated, reachable geographic market to target
  • Goal of 300–370 seats is highly achievable in this context
  • We've proven results at national scale — local is well within reach
04

§ 04  Knowing Your Audience

Not Everyone Needs
the Same Message

Here's something critical about modern advertising: different people in the same city need to hear completely different things. A lifelong Adventist wanting to invite their neighbor and someone who's never opened a Bible should never see the same ad. We build distinct creative and messages for each — and run them at the same time, to exactly the right person.

Audience 01
The Curious Neighbor
No church background. They've been asking questions about what's happening in the world. They don't know about Adventism, but they're open to something real and grounded.
"The Bible predicted what's happening right now. Come see."
Audience 02
The Dormant Believer
They grew up in church but stepped away. Faith is still part of their identity — they just haven't found a reason to re-engage. The right message, at the right moment, could change that.
"This isn't your childhood church service. This is something different."
Audience 03
The Adventist Inviter
Active church members who want to invite friends and family but need a compelling, shareable way to do it. They need content that makes the invitation easy, natural, and non-intimidating.
"Share this. It's the easiest invitation you'll ever make."
Audience 04
The Seeker
Actively searching for something — answers, peace, community. They've been Googling. They'll respond to warmth and clarity, not to doctrine or pressure.
"If you've been looking for hope, this was made for you."

The same week, we could run a cinematic prophecy ad to someone who just searched "end times Bible" — while simultaneously running a warm, community-focused ad to a church member who wants to invite their coworker. Both ads go to people in Little Rock. Neither message would work for the other person. This is what precision targeting looks like — and it's one of the most powerful tools in this campaign.

§ 05  An Unfair Advantage

The Footage
Nobody Else Has

Most event campaigns are limited to whatever content they can create in the weeks before showtime. Your campaign has access to something that cannot be replicated or purchased.

We are in production on a documentary that takes Dustin across Rome and Europe — filming at the actual historical sites where the prophecies he teaches were lived out. The Colosseum. The ancient churches. The ground where history and Scripture intersect.

In production now — at no additional cost to you

This footage weaves directly into your campaign ads. Imagine a presenter speaking about prophecy while standing in front of the actual ruins described in Daniel. That's not something you can fake — and no other church, anywhere, will ever have it.

  • Ties biblical prophecy to real, visible history
  • Makes abstract doctrine tangible and emotionally resonant
  • Elevates perceived quality of your entire campaign
  • Builds ongoing awareness of the Adventist message far beyond this event
  • Evergreen — the documentary footage and brand framework are reusable for any future prophecy campaign

"Standing where prophecy
was written — bringing it
home to Little Rock."

Documentary footage · Rome & Europe

Rome, Italy
The Colosseum, Vatican, ancient Roman ruins
Greece & Turkey
Seven churches of Revelation, ancient biblical sites
Broader Europe
Reformation sites, medieval cathedrals, historic landmarks
No additional cost to client
Already in production — included in this campaign

"No other church — period — will ever have a campaign like this."

Lightbox Collective × SP7 Studios · Campaign Strategy

06

§ 06  The Playbook

Here's Exactly
How This Works

We've broken this campaign into three simple phases. Think of them as three buckets — each one builds on the last. We create the content, we build the system to capture interest, and we put money behind it to reach the right people.

Goal

The Results We're After

This campaign has one job.

Every dollar, every ad, every piece of content we create serves a single, measurable objective:

300–370
Seats Filled
Opening night through the final session
1,000+
Registrations
Online sign-ups driven by the full campaign
4
Audience Segments
Targeted messaging for every type of person
∞
Evergreen Assets
Content that keeps working long after this event

If people in Little Rock don't show up, nothing else matters. Every decision below is measured against this: does it put more people in those seats?

Phase 01
Production
We create the films, shorts, and content that become the backbone of your campaign.
Phase 02
Acquisition
We build the system that turns viewers into registrants — landing pages, emails, retargeting.
Phase 03
Distribution
We put the content in front of the right people through paid ads and organic reach.
B1
01

Bucket 1  Production

What We're
Creating

This is the content that becomes your campaign — and your church's media library for years to come. Every piece is produced with cinematic quality and designed for a specific audience and platform.

3
Hero Commercials
60–90 second cinematic ads — each built for a different audience. Dustin on camera with paid actors. Filmed in Little Rock or Texas. Integrated with documentary footage from Rome.
Curious Neighbor · Dormant Believer · Seeker
8–10
Short-Form Ads
15–30 second cuts optimized for social feeds. Some are edited from hero footage, others are standalone — punchy, scroll-stopping content designed for quick impact.
Meta · TikTok · YouTube Pre-Roll
5
Podcast Episodes
Video + audio format. Dustin breaks down prophecy topics in an accessible way. Each episode generates 3–5 short clips for social media — building trust before the event.
Trust Building · Organic Reach · Social Clips
1
Campaign Brand System
Full visual identity — color palette, typography, messaging framework, theme graphic. Every ad, flyer, and landing page looks like it belongs to the same world.
Consistency Across All Platforms
5+
Print & Digital Design
Flyers, direct mail pieces, social media graphics, signage, and ad creative variations for A/B testing across platforms.
Print · Social · Signage · Digital
2
Radio Ads
Professional 30s and 60s scripts with full audio production. Designed for local Little Rock stations to capture the audience segment that still listens to radio.
Local Radio Stations

How the Hero Commercials Work

Three Films.
Three Audiences.

Each hero commercial is written and produced for a specific type of person in Little Rock. The goal isn't to make one ad for everyone — it's to make three ads that each feel like they were made for one person.

Hero 1 — The Curious Neighbor
Opens with tension about the state of the world. Dustin asks the question the viewer is already asking — then promises an answer rooted in something ancient and concrete. This ad makes people lean in.
Hero 2 — The Dormant Believer
Warm, inviting tone. This isn't about guilt — it's about belonging. Someone who stepped away from faith sees a version of church that feels different. Modern, honest, and worth coming back for.
Hero 3 — The Seeker
This person is already looking. The ad meets them in that search — direct, personal, and clear. No jargon. Just hope, offered plainly. A strong, specific call to action that tells them exactly where to go.
Sample Script — Hero 1: "The Curious Neighbor" 60–90 seconds · Cinematic
Open — Drone footage of Little Rock at dusk, dissolve to Rome documentary footage
You turn on the news and something feels different. Not just today — something bigger. Like the world is accelerating toward something nobody can explain.
Cut to — Dustin walking through ancient Roman ruins (documentary footage)
What if it was already written down? What if someone described — in detail — where we are right now, thousands of years before it happened?
Cut to — Dustin speaking directly to camera, warm lighting, intimate framing
My name is Dustin Pestlin. I've spent my life studying these prophecies — not as theories, but as a map. And for a few nights in Little Rock, I want to show you what I found.
Cut to — Paid actors: a couple at a kitchen table, a young professional on their commute, a mother watching the news
This isn't a church service. This is an event for anyone who's ever looked at the world and thought: something is happening.
End card — Campaign branding, date, location, clear CTA
Hope Through Prophecy. Free. Open to everyone. Little Rock, Arkansas.
CTA: "Reserve your seat at [website]" — swappable for future events
Why this matters
Notice the ending — "Reserve your seat at [website]" — that line can be changed for any future event without re-shooting the entire commercial. This is what we mean by evergreen. The story stays. The call-to-action adapts.
On Location
Cinematic production
Authentic Storytelling
Real locations
B2
02

Bucket 2  Acquisition

How We Turn
Viewers Into Attendees

Great content isn't enough on its own. You need a system that catches the people who are interested and walks them from "I saw the ad" all the way to "I'm in the building." That's what this phase builds.

Here's how it works in plain terms:

Landing Page
A single, focused page with one job: get people to register. No distractions, no cluttered menus. It explains the event, introduces Dustin, and has a clear "Reserve Your Seat" button. Every ad drives here.
Email Sequences
Once someone registers, they get a series of automated emails — building excitement, sharing podcast clips, answering common questions, and sending reminders as the event gets closer. This is how you keep people from forgetting.
Retargeting
Someone watched 50% of your ad but didn't register? They'll see a follow-up ad the next day — a shorter, more direct version that reminds them to take action. This is one of the most effective tools in digital advertising and it's built into the strategy from day one.
Organic Reach
Here's the secret: when you produce content that's genuinely good — cinematic, emotional, share-worthy — people share it on their own. Podcast clips, short-form ads, and behind-the-scenes content all become organic vehicles that cost you nothing to distribute.

Think of it like a funnel: the ads put people in the top. The landing page catches them. The email sequences keep them warm. And retargeting brings back the ones who slipped through. Every piece works together — nothing exists in isolation.

B3
03

Bucket 3  Distribution

Where the Ads Run
& Where the Money Goes

This is where we put the content in front of real people — the right people, in Little Rock, on the platforms they actually use. The goal: reach them enough times that when they see "Hope Through Prophecy," they already feel like they know Dustin.

Paid ads get
reach.

We allocate $25,000–$30,000 specifically to ad spend — that's the money that goes directly to the platforms to put your content in front of people. This is separate from production and strategy. Every dollar is tracked, optimized weekly, and reallocated to whatever is working best.

Good content gets
organic reach.

When content is produced at this level — cinematic, emotional, shareable — platforms like TikTok and Instagram reward it with free distribution. Podcast clips and short-form content are specifically designed to earn this organic reach, stretching your budget further than ads alone ever could.

Meta
Facebook + Instagram
Geo-targeted ads across Little Rock and surrounding areas. Multiple ad variations tested simultaneously. Retargeting for video viewers and website visitors. Broadest reach for the most audience types.
Google Ads
Search + Display
Captures people actively searching — "church near me," "Bible prophecy," "events in Little Rock." Display ads reinforce awareness to people who've already seen the campaign elsewhere.
TikTok
Paid + Organic
Short-form content optimized for TikTok's algorithm. Paid ads for targeted reach, but the real play is organic — well-produced 15–30 second clips that the algorithm pushes for free when they perform well.
YouTube
Pre-Roll + Organic
Skippable in-stream ads placed before relevant content. Full podcast episodes live here organically, building a long-term content library that continues to drive awareness.
Dedicated Ad Spend Budget $25,000 – $30,000
Meta
~40%
Broadest reach, strongest retargeting
Google
~25%
Captures intent-based searches
TikTok
~20%
Younger demos + organic upside
YouTube
~15%
Pre-roll + long-form discovery
How we optimize
These percentages aren't locked — they're starting points. Every week, we look at what's working and shift budget accordingly. If TikTok is outperforming Meta, we move dollars there. If Google search is driving the cheapest registrations, we increase that allocation. The goal is always the same: most seats filled for every dollar spent.
07

§ 07  The Investment — Detailed Breakdown

Every Dollar,
Accounted For

Below is a transparent, line-by-line breakdown of the full campaign investment — organized by phase. Every crew member, every deliverable, every dollar has a job.

Phase 1 — Pre-Production $12,500
Script Writing
3 hero commercial scripts (60–90 sec each), 8–10 short-form ad scripts, 2 radio scripts (30s + 60s)
Creative Direction & Storyboarding
Visual treatment, shot lists, mood boards, storyboards for all hero commercials. Sets the creative vision for the entire campaign.
Campaign Brand Development
Full brand guide — color palette, typography, visual tone, messaging framework, main campaign theme graphic. Used across all media.
Casting & Talent Coordination
Casting paid actors for hero commercials. Talent agreements, scheduling, wardrobe coordination.
Location Scouting
Scouting and securing shoot locations in Little Rock and/or Texas. Permits and logistics as needed.
Pre-Production Subtotal $12,500
Phase 2 — Production (On-Set Crew & Equipment) $34,000
Director / Producer
Oversees all creative decisions on set. Directs talent, approves shots, ensures the vision from pre-production is fully realized. 3 shoot days.
Director of Photography (DP)
Operates and manages the camera. Responsible for lighting design, shot composition, lens selection, and the overall cinematic look. 3 shoot days.
Gaffer (Lighting Director)
Designs and executes all lighting setups. Works with the DP to create the mood, depth, and cinematic feel of every scene. 3 shoot days.
Grip
Supports the camera and lighting departments — handles dollies, sliders, rigging, flags, and diffusion. Critical for smooth camera movement. 3 shoot days.
Audio / Sound Mixer
Records all on-set audio — dialogue, ambient sound, room tone. Manages wireless lavalier mics and boom operation. 3 shoot days.
Production Assistant (PA)
On-set support — manages talent schedules, handles equipment, coordinates logistics, runs the set efficiently. 3 shoot days.
Hair & Makeup Artist
On-camera talent preparation for Dustin and paid actors. Ensures consistency across all shoot days and setups. 3 shoot days.
Cinema Camera Package
RED cinema camera system, cinema lenses, tripod, gimbal/slider, monitors, media cards. Professional-grade equipment for broadcast-quality output. 3-day rental.
Lighting & Grip Equipment
LED panels, diffusion, flags, C-stands, dolly, slider, sandbags, gels, and modifiers. Full professional lighting and grip package. 3-day rental.
Travel, Lodging & Logistics
Crew travel to Little Rock (or local Texas production). Hotel, ground transportation, per diems, and production logistics for 3 shoot days.
Production Subtotal $34,000
Phase 3 — Post-Production $8,500
Lead Editor — Hero Commercials
Full editing of 3 hero commercials (60–90 sec each) — assembly, pacing, narrative structure, multiple revision rounds. Delivery in 16:9, 9:16, and 1:1 formats.
Editor — Short-Form & Social Cuts
Editing of 8–10 short-form ads (15–30 sec) from hero footage and standalone shoots. Optimized for TikTok, Reels, and YouTube Shorts.
Colorist / Color Grading
Professional color grading across all video deliverables. Creates the cinematic look and ensures visual consistency between hero ads, shorts, and documentary footage integration.
Sound Designer & Audio Mix
Sound design, dialogue cleanup, ambient audio layering, and final audio mix for all video deliverables. Ensures broadcast-quality sound across all formats.
Motion Graphics & Title Design
Animated end cards, lower thirds, campaign branding overlays, and typography for all video deliverables. Clean, modern design consistent with the brand system.
Music Licensing
Licensed music for all hero commercials and short-form ads. Cinematic, emotional scoring that elevates the storytelling without distracting from the message.
Podcast Production
Multi-camera studio filming, editing, and audio production for 5 podcast episodes. Includes clipped short-form segments for social distribution (3–5 clips per episode).
Post-Production Subtotal $8,500
Phase 4 — Campaign Management & Distribution $10,000
Campaign Supervisor / Strategist
Oversees the entire campaign lifecycle. Sets strategy, manages timelines, coordinates between production and distribution, ensures everything stays aligned and on schedule.
Ad Spend Manager
Manages all paid media accounts — Meta, Google, TikTok, YouTube. Handles daily budget allocation, audience targeting, A/B testing, retargeting setup, and weekly optimization reporting.
Landing Page Development
Custom, conversion-focused landing page. Mobile-optimized design, registration form, event details, speaker bio, social proof. The single destination every ad drives to.
Email Automation & Nurture Sequences
Full email strategy — welcome sequence, event reminders, content drops (podcast clips), countdown series. Executed via professional third-party platform for deliverability.
Graphic Design — Ongoing Campaign Assets
Social media graphics, flyer design (print + digital), signage, ad creative variations for A/B testing. Ongoing support throughout the campaign run.
Campaign Management Subtotal $10,000
Phase 5 — Print Mailers $5,000
Direct Mail Design
Campaign-branded mailer design — postcards, oversized mailers, and invitation-style pieces. Consistent with the full campaign visual identity and messaging framework.
Print Production
Professional printing on premium stock — high-quality finishes that match the cinematic standard of the rest of the campaign. Multiple formats for different audience segments.
Mailing List & Targeting
Geo-targeted mailing list acquisition for Little Rock and surrounding zip codes. Households selected based on demographic and geographic targeting criteria to maximize relevance.
Postage & Fulfillment
Full mailing fulfillment — sorting, labeling, USPS postage, and delivery coordination. Timed to land in mailboxes during the key awareness window leading up to the event.
Print Mailers Subtotal $5,000
Phase 6 — Ad Spend (Paid Media Budget) $25,000 – $30,000
Meta — Facebook & Instagram
Geo-targeted campaigns across Little Rock and surrounding areas. Multiple creative variations, audience segments, and retargeting pools running simultaneously. ~40% of spend.
Google Ads — Search & Display
Intent-based search ads ("church near me," "Bible prophecy events") plus display network for awareness reinforcement across the web. ~25% of spend.
TikTok — Paid & Organic Boost
Short-form video ads targeting younger demographics in the Little Rock market. High organic upside — quality content gets free algorithmic distribution on top of paid reach. ~20% of spend.
YouTube — Pre-Roll & Discovery
Skippable in-stream ads before relevant content. Podcast episodes live organically on YouTube, with paid promotion to expand discovery. ~15% of spend.
Ad Spend Subtotal $25,000 – $30,000
About ad spend
Ad spend goes directly to the platforms (Meta, Google, TikTok, YouTube) — it is the budget that puts your content in front of people. It is separate from production and management costs. Platform allocations are starting points and are adjusted weekly based on performance data.
Total Campaign Investment
Pre-Production + Production + Post-Production + Campaign Management + Print Mailers + Ad Spend
$95,000 – $100,000
All U.S.-Based
Every crew member, editor, strategist, and vendor listed above is based in the United States. Our production crew is local. We do not outsource overseas. The people building your campaign understand your market, your audience, and your message firsthand.

Let's Build This Together

A message this important
deserves a campaign
that works.

Little Rock is ready for this. The message is timeless. The opportunity is real. We're ready to build something that fills those seats — and lays the foundation for everything that comes after.

Lightbox Collective × SP7 Studios
Commercial Craft. Ministry Heart.
Hope Through Prophecy  ·  Little Rock, Arkansas  ·  Prepared 2025