🎬 CHRISTUS Mt. Pleasant
"More Pleasant" — :60 Commercial Production Book
📅 April 26–29, 2026
🌅 Sunset ~7:53 PM CDT
🎭 28 Candidates • 8 Roles
📍 5 Locations
🎬
3
Shoot Days
🎭
28
Candidates
🗣️
8
Speaking Roles
📍
5
Locations
🌅
7:53p
Sunset
🕐
12p
Agency CD Arrives Day 1
📌 Quick Navigation
📋
3-Day Schedule
🎭
Casting Roster
📍
Locations
⏰
Call Times
🎥
Crew
🍽
Crafty
📞
Contacts
📝 Production Notes
Agency Creative Director arrives noon on Day 1 (Monday). No principal photography until CD is on set — Day 1 morning is setup + B-roll only.
Key Reminders
- Sun 4/26: Shadai, Samuel Richmann (+ possibly Jose) check into Airbnb the night before — advance crew
- Full crew departs Monday AM, arrives Mt. Pleasant by 9 AM — breakfast at home, no morning craft needed
- Craft services from afternoon Day 1 onward
- Build in photography windows during every setup
- Jose (DIT) on-site at Airbnb working dailies
- Airbnb doubles as Neighbors scene exterior (golden hour)
- Interior scenes (Nardello's, Boutique, Hospital interiors) — flexible timing, schedule after lunch for efficiency
- Sunset shots are critical — golden hour starts ~6:50 PM, sunset ~7:53 PM
- Day 3 reserved for pickups based on Day 1–2 review
📋 Day 1 — Monday, April 27
B-Roll + Boutique + Nardello's + Sunset Neighbors
📍 AIRBNB — Home Base
9:00 AM
Arrive Mt. Pleasant — Unload, set up basecampFull crew arrives. Breakfast at home.
⚙ Setup
📍 DOWNTOWN — B-Roll
10:00 AM
Guerrilla B-roll — Downtown Mt. PleasantNo talent needed. Handheld exteriors, storefronts, street life.
🎬 Shoot
📍 MADISON BOUTIQUE
11:00 AM
Pre-light Madison BoutiqueLighting setup. Photography window during setup.
⚙ Setup
12:00 PM
Agency Creative Director arrivesCD arrives on set. Production meeting at Airbnb.
📋 Review
1:00 PM
SHOOT — Shop Owner scene (TVC Scene 3)50mm conversational lens. "I mean… there's a reason it's called Mount Pleasant."
🎬 Shoot
2:00 PM
Photography stills — Boutique setupBehind-the-scenes + talent portraits.
📋 Photo
2:30 PM
Boutique wrap + load out to Nardello's
🚐 Travel
📍 NARDELLO'S RESTAURANT
3:00 PM
Setup Nardello's — Pre-light, dress tableUpscale sit-down look. NOT a diner. Photography window.
⚙ Setup
4:00 PM
SHOOT — Waitress scene (TVC Scene 4)Waitress serves family of four, speaks to camera. Handheld.
🎬 Shoot
5:00 PM
Nardello's wrap + travel to Airbnb
🚐 Travel
📍 AIRBNB — Golden Hour
5:30 PM
Setup Neighbors scene — Airbnb exteriorLadder, paint buckets, house dressing for golden hour.
⚙ Setup
🌅 GOLDEN HOUR BEGINS ~6:50 PM — SUNSET ~7:53 PM
6:50 PM
SHOOT — Neighbors scene (TVC Scene 5)Two men fixing house. 27mm environmental wide. "…we just show up for each other."
🎬 Shoot
7:30 PM
Sunset / twilight B-rollGolden light on downtown, neighborhoods. Roll through sunset + blue hour.
🎬 Shoot
8:15 PM
Day 1 wrap — Dailies review at Airbnb
✅ Wrap
📋 Day 2 — Tuesday, April 28
Hospital Day + Caroline Downtown + Evening Exteriors
📍 CHRISTUS HOSPITAL
7:00 AM
Hospital setup — Lighting, wardrobe, stagingLeitz Cine Summicron-C lenses. Clinical/present feel.
⚙ Setup
8:30 AM
SHOOT — Receptionist greets patient (TVC Scene 6)Front desk, warm greeting. Busy hospital background.
🎬 Shoot
9:30 AM
SHOOT — Nurse scenes (TVC Scenes 6–8)Nurse with patient, child in hospital room. Blue scrubs, warm lamplight.
🎬 Shoot
10:30 AM
SHOOT — Doctor corridor scene (TVC Scene 8)100mm compression. White coat, authority. OOH billboard stills.
🎬 Shoot
11:15 AM
Photography stills — HospitalDoctor/nurse portraits, exterior establishing shots.
📋 Photo
12:00 PM
Lunch break
🍽 Lunch
📍 DOWNTOWN MT. PLEASANT
1:00 PM
Setup Caroline scene — Downtown main street50mm on Cooke Mini S4/i. Brick storefronts, conversational.
⚙ Setup
2:00 PM
SHOOT — Caroline scene (TVC Scene 1)"Honestly? It's just… people know you here." Main street walk + talk.
🎬 Shoot
3:30 PM
Photography stills — DowntownCaroline portraits, additional downtown B-roll.
📋 Photo
4:30 PM
Additional B-roll — Community lifeStorefronts, people, texture shots.
🎬 Shoot
🌅 GOLDEN HOUR BEGINS ~6:50 PM — SUNSET ~7:53 PM
6:50 PM
SHOOT — Golden hour exteriorsHospital exterior, downtown evening light, establishing wides.
🎬 Shoot
8:15 PM
Day 2 wrap — Dailies review at Airbnb
✅ Wrap
📋 Day 3 — Wednesday, April 29
Pickup Shots + Final Photography + Wrap
📍 AIRBNB — Home Base
8:00 AM
Morning meeting — Review Day 1 & 2 footageIdentify gaps, plan pickups. Full crew.
📋 Review
📍 VARIOUS — Pickups
9:00 AM
Setup for pickup shotsBased on Day 1–2 review. Locations TBD.
⚙ Setup
10:00 AM
SHOOT — Pickup shots + re-shootsAny talent on standby as needed.
🎬 Shoot
12:00 PM
Lunch
🍽 Lunch
1:00 PM
Final photography sessionRemaining stills, BTS content, social media assets.
📋 Photo
3:00 PM
Final dailies review + wrap meetingReview all footage. Sign off with agency CD.
📋 Review
5:00 PM
Wrap & load outPack gear, return locations, release talent.
✅ Wrap
🎨 Location Color Legend
🏠 Airbnb
🏙️ Downtown
🛍️ Madison Boutique
🍕 Nardello's
🏥 Hospital
🚐 Travel / Various
🗣️ Speaking Roles
Assigned talent shown where confirmed. All others are placeholders — casting in progress.
| Role | Type | Assigned | Key Scenes | Line |
|---|---|---|---|---|
| Caroline | Speaking | TBD | TVC Scene 1, Radio :60, Social | "Honestly? It's just… people know you here." |
| Local Shop Owner | Speaking | TBD | TVC Scene 3 | "I mean… there's a reason it's called Mount Pleasant." |
| Waitress | Speaking | TBD | TVC Scene 4 | "… I love that it feels like a big family." |
| Neighbor | Speaking | TBD | TVC Scene 5, Radio :60 | "… and we just show up for each other." |
| Nurse | Speaking | TBD | TVC Scenes 6–8, Radio :60, Social | "… continues here at CHRISTUS." |
| Doctor | Speaking | TBD | TVC Scene 8, Radio :60, OOH | "Familiar faces but with even more support." |
| Receptionist | Speaking | TBD | TVC Scene 6 | (Non-verbal — warmly greets patient) |
| Announcer (VO) | Voice-Over | TBD | TVC Closing, Radio :60 & :30 | "Because care should feel just as pleasant as the place we call home." |
👥 Talent Candidates (28)
Submitted talent — casting selections not yet made. Use the Casting Board to assign roles.
🏠 Airbnb — Home Base
UseCrew basecamp, meetings, dailies editing, craft services
AlsoNeighbors scene exterior (golden hour, TVC Scene 5)
AddressTBD — Shadai booking near Mt. Pleasant
Check-inSunday, April 26
Check-outTuesday, April 29
Night of 4/26Shadai, Samuel Richmann, possibly Jose — advance crew only
NotesJose (DIT) on-site working dailies. Maria handling craft from afternoon Day 1.
🛍️ Madison Boutique
UseFemale shop owner scene (TVC Scene 3)
RoleLocal Shop Owner — speaking
AvailabilityConfirmed
NotesInterior — flexible timing. Pre-light at 11 AM, shoot after CD arrives.
🍕 Nardello's Restaurant
UseUpscale sit-down meal scene — NOT a diner (TVC Scene 4)
RolesWaitress (speaking), family of four (extras)
AvailabilityConfirmed
NotesUpscale pizza restaurant. Nice table, nice lighting. Interior — flexible timing.
🏥 CHRISTUS Health Mt. Pleasant Hospital
UseHospital interior + exterior scenes (TVC Scenes 6–8)
RolesNurse, Doctor, Receptionist — all speaking
AvailabilityConfirmed
LensesLeitz Cine Summicron-C — clinical, present feel
NotesExterior: morning/evening light. Interior: can fake sun. OOH billboard stills here too.
🏙️ Downtown Mt. Pleasant
UseMain street / brick storefronts — Caroline scene (TVC Scene 1)
RoleCaroline — lead speaking role
AvailabilityPublic location
Lenses50mm on Cooke Mini S4/i — conversational
NotesBest at golden hour or morning light. B-roll of downtown life throughout.
⏰ Day 1 Call Times
Crew call: 9:00 AM | Agency CD: 12:00 PM | Sunset: ~7:53 PM
| Call Time | Who | Location | Notes |
|---|---|---|---|
| 9:00 AM | Full crew | Airbnb | Arrive, unload, setup basecamp |
| 10:00 AM | B-roll team (2–3) | Downtown | Guerrilla B-roll, no talent |
| 11:00 AM | Lighting / grip | Madison Boutique | Pre-light shop owner scene |
| 12:00 PM | Agency CD | Airbnb | Creative director arrives |
| 12:30 PM | Shop Owner talent | Madison Boutique | Wardrobe + HMU, shoot at 1:00 |
| 3:00 PM | Waitress + 4 extras | Nardello's | HMU, shoot at 4:00 |
| 5:30 PM | Neighbor talent (×2) | Airbnb exterior | Golden hour setup, shoot at 6:50 |
⏰ Day 2 Call Times
Crew call: 7:00 AM | Sunset: ~7:53 PM
| Call Time | Who | Location | Notes |
|---|---|---|---|
| 7:00 AM | Full crew | Hospital | Setup hospital scenes |
| 7:30 AM | Receptionist talent | Hospital | HMU, shoot at 8:30 |
| 7:30 AM | Nurse talent | Hospital | HMU, shoot at 9:30 |
| 9:00 AM | Doctor talent | Hospital | HMU, shoot at 10:30 |
| 1:00 PM | Caroline talent | Downtown | Setup + HMU, shoot at 2:00 |
| 6:30 PM | Selected talent | Downtown / Airbnb | Golden hour exteriors |
⏰ Day 3 Call Times
Crew call: 8:00 AM | Wrap by 5:00 PM
| Call Time | Who | Location | Notes |
|---|---|---|---|
| 8:00 AM | Full crew | Airbnb | Morning review of Day 1–2 footage |
| 10:00 AM | Talent TBD | Various | Based on pickup needs from review |
| 1:00 PM | Photo subjects | Various | Final stills + BTS |
| 3:00 PM | Full crew + CD | Airbnb | Final review + sign-off |
| 5:00 PM | All | Airbnb | Wrap & load out |
Note: Talent not scheduled for a given day should remain on standby until released. Specific talent names will populate once casting assignments are finalized.
Headcount by Day
Sun 4/26
—
Advance
Mon 4/27
—
Day 1
Tue 4/28
—
Day 2
Wed 4/29
—
Day 3
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Summary
🎥 Production Crew
Full crew for the "More Pleasant" shoot — April 27–28, 2026. Advance crew arrives April 26.
| Name | Role | Dates | Travel / Lodging | Contact |
|---|---|---|---|---|
| Shadai Perez | Producer | Apr 26–29 | Airbnb — arrives night of 4/26 | shadaiperez1@gmail.com |
| Samuel Richmann | DP / Director | Apr 26–29 | Airbnb — arrives night of 4/26 | (928) 853-4912 |
| Bradley Lanphear | Grip / Swing | Apr 27–28 | Airbnb — arrives Apr 26 | — |
| Jose Tovar | DIT / Dailies | Apr 27–28 | Airbnb — may arrive night of 4/26, may stay Apr 29 | — |
| Christopher DeBonis | Audio | Apr 26–29 | Arrives Apr 26, departs Apr 29 | (321) 274-6145 |
| Tyler Ellison | Gaffer / AC | Apr 27–28 | Local | — |
| Maria Hernandez | Craft Services | Apr 27–28 | Staying at Airbnb | (903) 245-6945 |
| Amber Richman | Script Supervisor | Apr 27–28 | Staying at Airbnb | — |
| Daniel | PA | Apr 26–28 | Airbnb — arrives Apr 26 | — |
| TBD | Wardrobe | Apr 27–28 | TBD | — |
| TBD | Hair & Makeup | Apr 27–28 | TBD | — |
📝 Crew Notes
- Advance night (Apr 26): Shadai, Samuel, possibly Jose, Daniel, Bradley at Airbnb
- Airbnb checkout: April 29
- Airbnb crew: Shadai, Samuel, Jose, Maria, Amber, Daniel (+ Bradley may stay)
- Jose Tovar is DIT — he'll be at the Airbnb working on dailies between setups
- Wardrobe & HMU: Not yet booked — placeholder positions
Crew contacts are on the Crew tab.
🎭 Talent
Talent contacts will be added here once casting selections are finalized.
📍 Location Contacts
| Location | Contact | Phone | Status |
|---|---|---|---|
| Madison Boutique | TBD | — | ✅ Confirmed |
| Nardello's Restaurant | TBD | — | ✅ Confirmed |
| CHRISTUS Hospital | TBD | — | ✅ Confirmed |
| Airbnb | TBD | — | ⏳ Booking |