CHRISTUS Mt. Pleasant — Production Book

CHRISTUS Mt. Pleasant

"More Pleasant" — :60 Commercial Production Book

Built by Lightbox Collective

April 27–30, 2026 Sunset ~7:53 PM CDT 28 Candidates • 8 Roles 5 Locations

2+1

Shoot Days (+1 if needed)

Candidates

Cast Roles

Locations

7:53p

Sunset

TBD

Agency CD Arrival

Quick Navigation

2-Day Schedule

Casting Roster

Locations

Call Times

Crew

Crafty

Contacts

Script

Stories

Production Notes

Weather Update: Monday 4/27 cancelled. Schedule compressed to 2 shoot days. Tuesday = hospital (2 scenes + stills + B-roll + Kirsten/Doctor sunset). Wednesday = downtown, Nardello's, Laura's, Neighbors. Thursday reserved as overflow if needed.

Agency Creative Director — confirm arrival time for Tuesday. Hospital scenes can begin without CD if needed (setup + receptionist first).

Key Reminders

Mon 4/27: Travel day — Full crew arrives Mt. Pleasant, checks into Airbnb. No shooting (rain). Settle in, prep gear, scout if weather allows.
Tue 4/28 (Day 1): Hospital — 2 scenes (Receptionist/Patient + Nurse/Child) + stills + B-roll + Kirsten/Doctor at sunset (~7:00 PM)
Wed 4/29 (Day 2): Nardello's, Laura's, Neighbors, Downtown B-roll at golden hour. Wrap ~8:15 PM
Craft services from Day 1 onward
Build in photography windows during every setup
Jose (DIT) on-site at Airbnb working dailies
Airbnb doubles as Neighbors scene exterior (Day 2, ~4:30 PM)
Nardello's + Laura's Cheesecake & Café are adjacent — shoot back to back on Day 2 (Wed), no travel between
Sunset shots are critical — golden hour starts ~7:15 PM, sunset ~7:53 PM (Kirsten/Doctor on Day 1)
Day 3 (Thu 4/30) — contingency only, activates based on Day 1 & 2 dailies review

Weather Update: Monday 4/27 cancelled due to rain. Schedule compressed to 2 shoot days (Tue–Wed). Tuesday = hospital (2 scenes + stills + B-roll + Kirsten/Doctor at sunset). Wednesday = Nardello's, Laura's, Neighbors, downtown B-roll at golden hour.

Day 1 — Tuesday, April 28

Hospital Day — Receptionist/Patient + Nurse/Child scenes + stills + B-roll + Kirsten/Doctor hero shot at sunset.

9:00 AM

Hospital arrival + Scene 1 setup — Receptionist / PatientLighting, wardrobe, staging. Leitz Cine Summicron-C lenses. Clinical/present feel.

Setup

10:00 AM

SHOOT — Victoria Hernandez / Receptionist + Fabrice / Patient (TVC Scene 6)Front desk, warm greeting. Busy hospital background. Photography stills captured during scene.

Shoot

11:30 AM

Move lights + Scene 2 setup — Nurse / ChildReposition to hospital room. Lighting process — blue scrubs, warm lamplight, nighttime feel.

Setup

1:00 PM

LunchReview morning footage during lunch. Continue pre-lighting hospital room.

Lunch

2:00 PM

SHOOT — Jorge Terrazas / Nurse + Davis Cook / Child (TVC Scenes 6–8)Nurse with child in hospital room. 1.5-hour shoot window. Photography stills captured during scene.

Shoot

3:30 PM

Hospital B-roll + Photography stillsHallway activity, exterior establishing shots, signage, waiting room life. Nurse/receptionist portraits, BTS, social assets. Drone if weather permits.

Shoot + Photo

5:00 PM

BreakCrew break before evening block.

Break

6:00 PM

Kirsten setup — Pre-light for sunsetReposition to corridor. 100mm compression. White coat, authority. Pre-light for golden hour.

Setup

GOLDEN HOUR PEAKS ~7:15 PM — SUNSET ~7:53 PM

7:00 PM

SHOOT — Kirsten Roquemore / Doctor hero shot at sunset (TVC Scene 8)"Familiar faces but with even more support." Golden hour light. 100mm compression. OOH billboard stills.

Shoot

7:45 PM

Hospital wrap + load outStrike gear, return to Airbnb.

Wrap

8:30 PM

Day 1 wrap — Dailies review at AirbnbAssess footage. Finalize Day 2 plan.

Wrap

Day 2 — Wednesday, April 29

Nardello's, Laura's, Neighbors, then Downtown B-roll at golden hour. Wrap ~8:00 PM.

8:30 AM

Crew call at Airbnb — Review Day 1 footage over coffeeIdentify gaps. Prioritize any scenes bumped from Tuesday.

Setup

10:00 AM

Arrive at Nardello's + setupInterior lighting, table dressing. Warm ambient feel. HMU for Cindy + Luker family.

Setup

11:00 AM

Working lunch at Nardello's — Pre-light while crew eats

Lunch

12:00 PM

SHOOT — Cindy Hernandez / Waitress scene (TVC Scene 4)"… I love that it feels like a big family." Waitress seats Kristen Luker + husband + three children (Luker family).

Shoot

1:30 PM

Nardello's wrap + stillsRestaurant photography, food beauty shots.

Photo

1:45 PM

Walk next door to Laura's Cheesecake & Café + setupAdjacent to Nardello's — no travel needed. Warm café environment.

Setup

2:30 PM

SHOOT — Suzanne Walker / Local Shop Owner scene (TVC Scene 3)"I mean… there's a reason it's called Mount Pleasant." Warm tones, community pride.

Shoot

3:30 PM

Laura's wrap + stillsCafé interior/exterior photography.

Photo

4:00 PM

Setup Neighbor scene — Airbnb exterior / porchLadder, paint bucket props. Block scene with Jeff Flemming + LaDarrius.

Setup

4:30 PM

SHOOT — Jeff Flemming + LaDarrius Patterson / Neighbor scene (TVC Scene 2)"… and we just show up for each other." Two neighbors fixing up a house — one holds ladder, one paints.

Shoot

5:30 PM

Neighbors wrap + load outStrike props.

Wrap

5:45 PM

Travel to downtownShort drive from Airbnb.

Travel

6:00 PM

Downtown B-roll — Golden hour lightStorefronts, street life, community texture. 50mm + 85mm on Cooke Mini S4/i. Mural, lake, landmarks.

Shoot

7:00 PM

Photography stills — DowntownMural, lake, storefronts, environmental portraits. BTS + social media assets. Drone if weather permits.

Photo

7:45 PM

Downtown wrap — Return to AirbnbSunset ~7:53 PM. Last light shots as needed.

Wrap

8:15 PM

Day 2 wrap — Dailies review at AirbnbReview all footage. Identify any remaining gaps for Day 3 (if needed).

Wrap

Day 3 — Thursday, April 30 (If Needed)

Overflow / Pickup Day — Scenes bumped from Day 1 or Day 2 + Final Photography

Contingency day. This day activates only if scenes from Tuesday (indoor) or Wednesday (outdoor) couldn't be completed. Revisit the Day 1 & Day 2 dailies review to determine which scenes, if any, still need to be captured.

8:00 AM

Morning meeting — Review Day 1 & 2 footageIdentify gaps, finalize pickup list. Call any talent on standby.

Review

9:00 AM

Setup for overflow / pickup shotsPriority: any scenes not completed on Day 1 or Day 2.

Setup

10:00 AM

SHOOT — Pickup shots + re-shootsBumped scenes first, then inserts and coverage as needed.

Shoot

12:00 PM

Lunch

1:00 PM

Final photography sessionRemaining stills, BTS content, social media assets.

Photo

3:00 PM

Final dailies review + wrap meetingReview all footage from all days. Sign off with agency CD.

Review

5:00 PM

Production wrap & load outPack gear, return all locations, release talent. Hard out.

Wrap

Location Color Legend

Speaking Roles

All roles confirmed — RECO picks from agency talent specs (04.07.26). No backups assigned.

Role	Type	Assigned	Key Scenes	Line
Local Shop Owner	Speaking	Suzanne Walker	TVC Scene 3, Social (Familiarity)	"I mean… there's a reason it's called Mount Pleasant."
Waitress	Speaking	Cindy Hernandez	TVC Scene 4	"… I love that it feels like a big family."
Neighbor 1 (Ladder)	Speaking	Jeff Flemming	TVC Scene 5	"… and we just show up for each other."
Neighbor 2 (Painter)	Speaking	LaDarrius Patterson	TVC Scene 5, Social (Compassion)	(Scene partner — painting)
Nurse	Speaking	Jorge Terrazas	TVC Scenes 6–8	"… continues here at CHRISTUS."
Doctor	Speaking	Kirsten Roquemore	TVC Scene 8, OOH Stills	"Familiar faces but with even more support."
Receptionist	Speaking	Victoria Hernandez	TVC Scene 6	(Warmly greets patient — works for CHRISTUS)
Patient	Non-Speaking	Fabrice Fouonji	TVC Scene 6 (reception)	(Greeted by receptionist, signs in)
Child (Hospital)	Non-Speaking	Davis Cook (age 7)	TVC Scene 7 (hospital room)	(Nurse sits with child in hospital room)
Announcer (VO)	Voice-Over	Agency Talent (provided)	TVC Closing	"Because care should feel just as pleasant as the place we call home."

Luker Family (Restaurant Scene)

Family of five seated at Nardello's — waitress (Cindy) serves them (TVC Scene 4).

Role	Assigned	Age	Notes
Mom	Kristen Luker	30s	Also used for Social Media (Belonging story)
Dad	Hayden Luker	30s	Non-speaking, real family
Child 1 (Son)	Luker Son	~10	Non-speaking, real family
Child 2 (Daughter)	Luker Daughter	~7	Non-speaking, real family
Child 3 (Son)	Luker Son	~3	Non-speaking, real family

Cast Photos

All confirmed cast for the CHRISTUS "More Pleasant" :60 TVC.

Suzanne Walker

Local Shop Owner

Scene: TVC Scene 3 — Laura's Cheesecake & Café

Shoot: Day 2

"I mean… there's a reason it's called Mount Pleasant."

Cindy Hernandez

Waitress

Scene: TVC Scene 4 — Nardello's

Shoot: Day 2

"… I love that it feels like a big family."

Jeff Flemming

Neighbor 1 (Ladder)

Scene: TVC Scene 5 — Airbnb Exterior

Shoot: Day 2

"… and we just show up for each other."

LaDarrius Patterson

Neighbor 2 (Painter)

Scene: TVC Scene 5 — Airbnb Exterior

Shoot: Day 2

(Scene partner — painting)

Jorge Terrazas

Nurse

Scene: TVC Scenes 6–8 — Hospital

Shoot: Day 1

"… continues here at CHRISTUS."

Kirsten Roquemore

Doctor

Scene: TVC Scene 8 — Hospital Sunset

Shoot: Day 1

"Familiar faces but with even more support."

Victoria Hernandez

Receptionist

Scene: TVC Scene 6 — Hospital

Shoot: Day 1

(Warmly greets patient — works for CHRISTUS)

Fabrice Fouonji

Patient

Scene: TVC Scene 6 — Hospital Reception

Shoot: Day 1

(Greeted by receptionist, signs in)

Davis Cook

Child (Hospital) — Age 7

Scene: TVC Scene 7 — Hospital Room

Shoot: Day 1

(Nurse sits with child in hospital room)

Kristen Luker + Family

Mom — Luker Family (Non-Speaking)

Scene: TVC Scene 4 — Nardello's

Shoot: Day 2

(Family seated at table, served by Cindy)

Extras

10 extras total: 5 medical staff + 5 local residents. Prioritize real Mt. Pleasant locals for authenticity.

Day 1 extras

5 medical + 2 visitors

Day 2 extras

all residents / diners

Day 1 — Tuesday, April 28 (Hospital)

Scene	Time	Extras needed	Wardrobe
Scene 6 — Reception desk	9:00 – 10:00 AM	2–3 medical staff (walk-bys), 1–2 patients in waiting area	Scrubs (provided or personal)
Scenes 7–8 — Hospital room + hallway	1:30 – 3:30 PM	2–3 staff for hallway walk-throughs, 1 nurse at station	Same scrubs — carry over from Scene 6
B-roll + Doctor sunset	4:30 – 7:45 PM	1–2 staff for hallway B-roll (wrap by 6 PM). Doctor scene is solo.	Same scrubs

Same group covers all hospital scenes. Release by 5:00 PM before doctor sunset.

Confirmed Extras — Day 1 (Hospital)

Name	Scene Assignment	Call	Wrap	Phone
Scene 6 — Reception (10:00–11:30 AM) — Medical staff walk-bys + waiting room
Tailer Lee	Medical staff — hallway / reception bg	9:00 AM	—	(903) 285-9408
Amy Hinton	Medical staff — clipboard walk-by	9:00 AM	—	(903) 466-1248
Belle Thomas	Patient / visitor — waiting area	9:00 AM	—	(903) 918-0402
Scenes 7–8 — Hospital room + hallway (2:00–3:30 PM) — Hallway walk-throughs during B-roll
Bryan Ibanez	Nurse at station — hallway bg	1:00 PM	—	(903) 204-9818
Extra 5	Medical staff — hallway walk-through	1:00 PM	—	—
B-roll + Stills (3:30–5:00 PM) — Hallway activity, signage, waiting room life
Extra 6	Staff — hallway B-roll	3:30 PM	5:00 PM	—
Extra 7	Visitor — waiting room B-roll	3:30 PM	5:00 PM	—

Note: Extras 1–3 (morning reception) can carry through to afternoon scenes if available. Wardrobe: scrubs (provided or personal).

Day 1 call: All extras at 9:00 AM at hospital. Same group covers all scenes. Release by 6:00 PM before doctor sunset.

Day 2 — Wednesday, April 29 (Downtown)

Scene	Time	Extras needed	Wardrobe
Scene 4 — Nardello's	12:00 – 1:30 PM	3–4 diners at background tables (couples, singles)	Upscale casual — dinner out
Scene 3 — Laura's Cheesecake	2:30 – 3:30 PM	1–2 customers browsing in background	Same — carry over from Nardello's
Scene 5 — Neighbor scene	4:30 – 5:30 PM	None — intimate two-person scene	—
Downtown B-roll	6:00 – 7:45 PM	2–3 pedestrians walking naturally, 1 at cafe table	Casual, warm tones

Day 2 call: All extras at 10:00 AM at Nardello's. Same group covers Nardello's, Laura's, then downtown B-roll at golden hour. Release by 7:45 PM.

Some Day 1 medical extras could double as Day 2 diners if available both days — bringing unique headcount to ~8–9 total.

Airbnb — Home Base

UseCrew basecamp, meetings, dailies editing, craft services

AlsoNeighbors scene exterior (golden hour, TVC Scene 5)

Address208 County Road 2129, Camp County, TX 75686

Check-inMonday, April 27

Check-outThursday, April 30 (or Friday May 1 if Day 3 needed)

Mon 4/27Full crew arrives — travel day, no shooting

NotesJose (DIT) on-site working dailies. Maria handling craft from afternoon Day 1.

Laura's Cheesecake & Café

UseLocal shop owner scene (TVC Scene 3)

RoleLocal Shop Owner — speaking

AvailabilityConfirmed

Address109 N Madison Ave, Mt. Pleasant, TX 75455

Phone(903) 577-8177

ContactSuzanne Walker (Owner) — (903) 960-0316

NotesAdjacent to Nardello's — shoot back to back. Interior, warm café environment.

Location Photos

Storefront — outdoor seating

Interior / cafe area

Nardello's Restaurant

UseUpscale sit-down meal scene — NOT a diner (TVC Scene 4)

RolesWaitress (speaking), Luker family of five (non-speaking)

AvailabilityConfirmed

Address103 N Madison Ave, Mt. Pleasant, TX 75455

Phone(903) 380-6200

ContactSuzanne Walker (Owner) — (903) 960-0316

NotesAdjacent to Laura's Cheesecake & Café — shoot back to back. Upscale pizza restaurant. Nice table, nice lighting.

Location Photos

Exterior — Mt. Pleasant mural

Interior — dining room

CHRISTUS Health Mt. Pleasant Hospital

UseHospital interior + exterior scenes (TVC Scenes 6–8)

RolesReceptionist + Nurse + Doctor (all Day 1) — all speaking

AvailabilityConfirmed

LensesLeitz Cine Summicron-C — clinical, present feel

Address2001 N Jefferson Ave, Mt. Pleasant, TX 75455

Phone(903) 577-6000

TourShandra VanReenen — Fri 4/25 at 10:00 AM | (903) 577-6041

EmergencyCHRISTUS Emergency Care Center — 130 Tankersley Rd | (903) 606-7490

NotesDay 1: Receptionist + Nurse/Child (interior AM), B-roll (4:30–6:00 PM), Doctor corridor at golden hour/sunset (7:00 PM). OOH billboard stills during Doctor scene.

Downtown Mt. Pleasant

UseMain street / brick storefronts — B-roll + photography stills

RoleB-roll — mural, lake, community texture

AvailabilityPublic location

Lenses50mm on Cooke Mini S4/i — conversational

NotesBest at golden hour or morning light. B-roll of downtown life throughout.

Location Photos

Downtown intersection — First St

Storefronts — Second St

Local boutique interior

Boutique — colorful wall

Boutique exterior

Day 1 Call Times — Tuesday, April 28

Hospital Day | Crew call: 9:00 AM | 2 scenes + stills + B-roll + Kirsten/Doctor sunset

Call Time	Who	Location	Notes
9:00 AM	Full crew	Hospital	Arrive + begin Scene 1 setup
9:00 AM	Victoria Hernandez (Receptionist) + Fabrice Fouonji (Patient)	Hospital	HMU, shoot at 10:00
11:00 AM	Jorge Terrazas (Nurse) + Davis Cook (Child, age 7)	Hospital	HMU during Scene 1, lighting setup, shoot at 2:00
9:00 AM	Extras 1–3 (Tailer Lee, Amy Hinton, Belle Thomas)	Hospital	Reception scene bg — medical staff + waiting room
1:00 PM	Extras 4–5 (Bryan Ibanez + 1 TBD)	Hospital	Hallway walk-throughs for Scenes 7–8
3:30 PM	Extras 6–7 (TBD)	Hospital	B-roll hallway activity + waiting room. Wrap 5:00 PM
5:30 PM	Kirsten Roquemore (Doctor)	Hospital	HMU during break, setup at 6:00, shoot at 7:00 (golden hour/sunset)

Day 2 Call Times — Wednesday, April 29

Nardello's + Laura's + Neighbors + Downtown B-roll | Crew call: 8:30 AM | Wrap ~8:15 PM

Call Time	Who	Location	Notes
8:30 AM	Full crew	Airbnb	Review Day 1 footage, prep for Nardello's
10:00 AM	Cindy Hernandez (Waitress) + Luker family (5)	Nardello's	HMU + setup, working lunch at 11:00, shoot at 12:00
10:00 AM	Suzanne Walker (Local Shop Owner)	Laura's Cheesecake & Café	HMU during Nardello's — adjacent location, shoot at 2:30
3:30 PM	Jeff Flemming + LaDarrius Patterson (Neighbors)	Airbnb exterior	Setup at 4:00, shoot at 4:30
6:00 PM	Crew (no cast)	Downtown	B-roll + stills at golden hour. Wrap at sunset (~7:53 PM)

Day 3 Call Times — Thursday, April 30 (If Needed)

Overflow / Pickup Day | Crew call: 9:00 AM | Wrap by 5:00 PM

Call Time	Who	Location	Notes
8:00 AM	Full crew	Airbnb	Review Day 1 & 2 footage, finalize pickup list
10:00 AM	Talent TBD (on standby)	Various	Based on pickup needs from dailies review
1:00 PM	Photo subjects	Various	Final stills + BTS content
3:00 PM	Full crew + Agency CD	Airbnb	Final review + sign-off
5:00 PM	All	Airbnb	Production wrap & load out

Note: Nardello's and Laura's Cheesecake & Café are adjacent — scheduled back to back on Day 2. Talent not scheduled should remain on standby until released.

Headcount by Day

Mon 4/27

—

Travel

Tue 4/28

—

Day 1

Wed 4/29

—

Day 2

Thu 4/30

—

Day 3

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Summary

Production Crew

Full crew for the "More Pleasant" shoot — April 28–29, 2026. Crew arrives Monday April 27 (travel day).

Name	Role	Dates	Travel / Lodging	Contact
Shadai Perez	Producer	Apr 27–30	Airbnb — arrives Mon 4/27	(352) 445-4969 shadaiperez1@gmail.com
Samuel Richmann	DP / Director	Apr 27–30	Airbnb — arrives Mon 4/27	(928) 853-4912
Bradley Lanphear	Grip / Swing	Apr 27–29	Airbnb — arrives Mon 4/27	(541) 213-6339
Jose Tovar	DIT / Dailies	Apr 27–29	Airbnb — arrives Mon 4/27, may stay Apr 30	(903) 504-1974
Christopher DeBonis	Audio	Apr 27–30	Arrives Mon 4/27, departs Apr 30	(321) 274-6145
Tyler Ellison	Gaffer / AC	Apr 28–29	Local	(903) 520-9552
Maria Hernandez	Craft Services	Apr 27–29	Staying at Airbnb	(903) 245-6945
Daniel Mendez	PA / Script Supervisor	Apr 27–29	Airbnb — arrives Mon 4/27	(734) 358-8091
Cera Richmann	PA	Apr 27–30	Airbnb	(928) 853-2297
Jennyfer Keohane	HMU + Wardrobe	Apr 28–29	Staying at Airbnb	(817) 715-2925
Robby Piantanida	Colorist	Post	Remote	(903) 312-0119

Crew Notes

Monday 4/27 (travel day): Full crew arrives — Shadai, Samuel, Jose, Daniel Mendez, Bradley, Maria at Airbnb
Airbnb checkout: April 30 (or May 1 if Day 3 needed)
Airbnb crew: Shadai, Samuel, Jose, Maria, Daniel Mendez, Jennyfer Keohane (+ Bradley may stay)
Jose Tovar is DIT — he'll be at the Airbnb working on dailies between setups
Wardrobe & HMU: Jennyfer Keohane — handling hair, makeup, and wardrobe. (817) 715-2925

Production Crew

Name	Role	Days	Phone
Shadai Perez	Producer	Apr 27–30	(352) 445-4969
Samuel Richmann	DP / Director	Apr 27–30	(928) 853-4912
Bradley Lanphear	Grip / Swing	Apr 27–29	(541) 213-6339
Jose Tovar	DIT / Dailies	Apr 27–29	(903) 504-1974
Christopher DeBonis	Audio	Apr 27–30	(321) 274-6145
Tyler Ellison	Gaffer / AC	Apr 28–29	(903) 520-9552
Maria Hernandez	Craft Services	Apr 27–29	(903) 245-6945
Daniel Mendez	PA / Script Supervisor	Apr 27–29	(734) 358-8091
Jennyfer Keohane	HMU + Wardrobe	Apr 28–29	(817) 715-2925
Cera Richmann	PA	Apr 27–30	(928) 853-2297
Robby Piantanida	Colorist	Post	(903) 312-0119

Cast — Speaking Roles

Name	Role	Day	Phone
Suzanne Walker	Local Shop Owner	Day 2	(903) 960-0316
Cindy Hernandez	Waitress	Day 2	(903) 749-5188
Jeff Flemming	Neighbor 1 (Ladder)	Day 2	(323) 301-9128
LaDarrius Patterson	Neighbor 2 (Painter)	Day 2	(903) 204-5992
Jorge Terrazas	Nurse	Day 1	(602) 565-2017
Kirsten Roquemore	Doctor	Day 1	(903) 360-9449
Victoria Hernandez	Receptionist	Day 1	(903) 952-9136

Cast — Non-Speaking / Family

Name	Role	Day	Phone
Fabrice Fouonji	Patient	Day 1	(903) 422-2244
Davis Cook (age 7)	Child (Hospital)	Day 1	(469) 371-6922
Kristen Luker	Mom (Nardello's)	Day 2	(903) 452-4541
Hayden Luker	Dad (Nardello's)	Day 2	(903) 806-3020
Luker Children (3)	Son ~10, Daughter ~7, Son ~3	Day 2	—
VO Artist	Announcer (Voice-Over)	—	Provided by agency
Tailer Lee	Extra — Hospital (Day 1)	Day 1	(903) 285-9408
Amy Hinton	Extra — Hospital (Day 1)	Day 1	(903) 466-1248
Belle Thomas	Extra — Hospital (Day 1)	Day 1	(903) 918-0402
Bryan Ibanez	Extra — Hospital (Day 1)	Day 1	(903) 204-9818

CHRISTUS Health

Name	Role	Phone
Olivia Paek	Marketing Director — CHRISTUS Health	(917) 596-8655
Shandra VanReenen	Customer Experience Mgr — Titus Regional	(903) 577-6041

Locations

Location	Contact	Address	Phone
Laura's Cheesecake & Cafe	Suzanne Walker (Owner)	109 N Madison Ave, Mt. Pleasant	(903) 960-0316
Nardello's Restaurant	Suzanne Walker (Owner)	103 N Madison Ave, Mt. Pleasant	(903) 380-6200
CHRISTUS Hospital	Shandra VanReenen	2001 N Jefferson Ave, Mt. Pleasant	(903) 577-6000
CHRISTUS Emergency Care	—	130 Tankersley Rd, Mt. Pleasant	(903) 606-7490
Airbnb (Home Base)	—	208 CR 2129, Camp County, TX	—

TVC Script — "More Pleasant" :60

Final shooting script. Character names mapped to confirmed cast.

A woman talks to camera outside of a local shop.
SUZANNE WALKER Local Shop Owner (to camera)	"Honestly? It's just… people know you here."
We see quick shots of Mount Pleasant. Mural, lake and downtown.
SUZANNE WALKER Local Shop Owner (to camera)	"I mean… there's a reason it's called Mount Pleasant."
A waitress at the local diner seats a family of four.
CINDY HERNANDEZ Waitress (to camera)	"… I love that it feels like a big family."
Two neighbors fixing up a house. One holds the ladder, the other paints.
JEFF FLEMMING Neighbor 1 (to camera)	"… and we just show up for each other."
A receptionist greets a patient and helps him sign in.
JORGE TERRAZAS Nurse (VO)	"The same kind of care you already know …"
A nurse sits with a child in a hospital room at night.
JORGE TERRAZAS Nurse (to camera)	"… continues here at CHRISTUS."
We see quick shots that suggest progress. Updated equipment, tools, and facilities.
KIRSTEN ROQUEMORE Doctor (to camera)	"Familiar faces but with even more support."
Drone shot of the town at sunset, tilting up.
ANNOUNCER VO	"Because care, should feel just as pleasant as the place we call home."
END FRAME	SUPER: Your health. Your community. Our purpose. LOGO: CHRISTUS Health

Radio Script — "More Pleasant"

Radio companion to the TVC.

SFX:	Light birds chirping, a pickup truck passing slowly, distant chatting.
RESIDENT:	Honestly? It's just… people know you here.
NEIGHBOR:	Hey, Caroline!
RESIDENT:	Hey there!
MUSIC:	Same as TVC
VO:	That's just how it is in Mount Pleasant. Everybody belongs… and we look out for each other. Just like the care you'll find at CHRISTUS Health.
SFX:	Soft hallway footsteps, a distant monitor beep, quiet voices.
NURSE:	Feels like the same place.
DOCTOR:	Just with more behind it.
SFX:	Soft breeze and distant laughter.
VO:	Because care should feel just as pleasant as the place we call home. CHRISTUS Health. Your health. Your community. Our purpose.

Radio Script — "More"

Shorter radio spot focused on healthcare access.

MUSIC:	Same as in TVC
SFX:	Light breeze, distant neighborhood activity.
VO:	What makes Mount Pleasant… pleasant? It's having everything you need, right here.
SFX:	Hospital ambiance.
VO:	And that includes healthcare. With CHRISTUS Health, there's more access, more services, more specialists, all without leaving our community.
SFX:	Birds chirping, distant kids playing outside.
VO:	Because care should feel as pleasant as the place we call home. CHRISTUS Health. Your health. Your community. Our purpose.

Pleasant Stories — Social Media Content

We'll extend the campaign into social by pairing b-roll from the TV shoot with real stories from local residents and then connect them to the care experience, reinforcing that with greater support, care feels more pleasant.

Familiarity

Suzanne Walker — Local Shop Owner

Belonging

Kristen Luker — Mom

Compassion

LaDarrius Patterson — Neighbor

Note: This talent will also be used for social media content captured during production.

Pleasant Stories: Familiarity

Social video — Reel / Instagram / Facebook

Talent: Suzanne Walker — Local Shop Owner

Suzanne is filmed inside Laura's Cheesecake & Café — her shop. B-roll of her greeting customers, arranging displays, the warm interior. She speaks to camera about how people in Mt. Pleasant know each other by name, and that same familiarity extends to their healthcare. At CHRISTUS, you're cared for by people who already know you.

Pleasant Stories: Belonging

Social video — Reel / Instagram / Facebook

Talent: Kristen Luker — Mom

KRISTEN (VO):

I guess what I love most about Mount Pleasant… is that everyone is welcome.

We moved here seven years ago, and it immediately felt like home. And honestly, that feeling doesn't stop when you walk in for care. You feel known. You feel supported. Just like when we moved here.

Sample Post Caption

christushealth — Where you feel welcome shouldn't stop at your front door. At CHRISTUS, that same sense of belonging carries into your care. Because feeling known and supported makes all the difference. Makes it more pleasant.

Pleasant Stories: Compassion

Social video — Reel / Instagram / Facebook

Talent: LaDarrius Patterson — Neighbor

LaDarrius is filmed helping a neighbor with home repairs — holding the ladder, handing tools. B-roll of the community looking out for each other. He speaks about how that same compassion carries into healthcare at CHRISTUS — people showing up for each other, whether it's fixing a house or providing care.

Lightbox Collective

MORE PLEASANT

Director's Mood Board

RED Komodo 6K · Cooke Mini S4/i · Leitz Cine Summicron-C · Easy Rig / Handheld · 24fps

Camera

RED Komodo 6K
Global Shutter
6K Full Frame

Lenses

Cooke Mini S4/i Set
Leitz Cine Summicron-C
Mixed for feel

Support

Easy Rig
Freehand Handheld
Documentary Approach

Grade

Lifted Muted Blacks
Pure Clean Whites
Cinematic Haze

Format

Spherical
Cinema Scope Crop
24fps

Location

Mt. Pleasant, TX
On Location
Practical Environments

LIGHTBOX COLLECTIVE · TYLER, TXFOR REVIEW — CHRISTUS HEALTH / TOGETHERWITH

Lightbox Collective · More Pleasant · Camera Package

CHRISTUS Health

Camera Package

Visual Approach & Lens Philosophy

RED Komodo 6K

Global shutter eliminates rolling artifacts on handheld. Full frame 6K gives latitude in post with beautiful natural rendering. Compact body keeps the rig nimble for documentary feel. Paired with Easy Rig, the operator moves freely through diner, storefront, and hospital.

Cooke Mini S4/i — Primary Workhorse

Warm, organic, slightly rounded — exactly right for community-facing shots. 27mm for wide environmental frames. 50mm as the default conversational lens. 75mm and 100mm for observational compression. Linear breathing keeps racking focus clean.

Leitz Cine Summicron-C — Character Lens

More clinical edge, more presence. Reserved for CHRISTUS environments: reception, nurse with child, doctor corridor. The subtle difference between lens families creates a visual distinction between community and CHRISTUS — intentional. 100mm on the doctor corridor reads as authority.

Support & Operating Style

Easy Rig throughout for freedom of movement. Fully handheld where the scene calls for it. No locked-off shots — even talking heads have gentle alive movement. The camera should feel like it found the moment. This is a polished commercial that wears the clothes of a documentary.

Visual Direction by Scene

Downtown / B-Roll

Establishing shots. No featured talent. Focus on light (sunrise/sunset), subtle activity, moments reflecting community rhythm. Cooke 27mm wide, 50mm for texture. Mural, lake, storefronts.

Local Shop Owner — Laura's Cheesecake

Warm, approachable, conversational. 50mm Cooke. Suzanne speaks to camera with café interior backdrop. Natural window light. The space should feel lived-in and familiar.

Waitress — Nardello's

Warm ambient interior. Cindy serves the Luker family at a nicely dressed table. 50mm for conversational delivery. Background diners give life. Lens flare from window light welcome — adds airiness.

Neighbors — Airbnb Exterior

Modest, lived-in home. Golden hour. Jeff on the ladder, LaDarrius painting. 27mm Cooke wide, 50mm for to-camera. Subtle signs of use, natural light, genuine environment.

Reception — Hospital

Switch to Leitz Summicron-C. More clinical presence. Victoria greets Fabrice at front desk. Busy hospital background with extras in scrubs. CHRISTUS branding visible on wall.

Nurse + Child — Hospital Room

Intimate, warm despite clinical setting. Leitz 75mm. Jorge sits with Davis. Bedside lamp adds warmth. 100mm from the doorway gives a found-moment quality.

Doctor — Hospital Sunset

Hero shot. Leitz 100mm for authority. Kirsten walks toward camera at golden hour with hospital exterior behind. The bridge between community and CHRISTUS — familiar face, more support.

End Frame — Drone

Drone shot of the town at sunset, tilting up. The whole town bathed in warm light — this is home, and care should feel this way.

Lightbox Collective · Tyler, TX