Lightbox Collective
Creative Studio · Tyler, TX
Prepared For
Tyler Vault
March 2026
Clarity, Credibility &
Conversion
Streamlining the client experience from first click to closed deal.
Tyler Vault has the infrastructure, the security, and the track record — but the current digital presence doesn't reflect any of it. When a prospective client lands on the site, they should immediately understand what you do, why it matters, and exactly how to move forward.
This project eliminates the gap between what Tyler Vault actually delivers and how it's perceived online. We're building a visually modern, strategically structured experience that gives every visitor a clear snapshot of your services, your differentiators, and a frictionless path to becoming a customer — whether they're an enterprise IT director, a government agency, or a local business looking for reliable infrastructure.
The Goal
The What
What Tyler Vault Does — Made Unmistakable
Colocation. Networking. Internet. Support. These four pillars need to be instantly visible and clearly defined — no digging, no guessing. Every service gets its own clear lane with the specifics a decision-maker needs to evaluate you against anyone else.
The Why
Why Tyler Vault — Not Anyone Else
You operate out of a Class III bank vault with 18-inch cement and steel walls, multi-redundant power, biometric access, and carrier-neutral fiber. That's not a feature list — that's a competitive moat. We make sure it's the first thing anyone feels, sees, and remembers.
The How
How a Visitor Becomes a Client
Right now, there's too much distance between someone discovering Tyler Vault and actually reaching out. We collapse that gap — clear CTAs, a streamlined quote request flow, trust signals on every page, and zero friction between interest and action.
How We Convert
Built to Convert, Not Just Look Good
A good-looking site that doesn't generate leads is a brochure. Every design decision here is tied to a conversion outcome — moving visitors from awareness to contact with the fewest possible steps.
01
Service-First Architecture
Homepage immediately answers "what do you do" with clear service lanes — each linking to detailed pages with specs, use cases, and a direct contact prompt. No dead ends.
02
Persistent Contact Access
Quote request and contact options are visible on every page — sticky nav CTA, inline forms, and a simplified inquiry flow that captures lead info without overwhelming the user.
03
Visual Proof of Facility
Professional photography and short-form video placed strategically throughout the site — vault interior, racks, fiber infrastructure, security systems. Seeing is believing, especially in data center sales.
04
Trust at Every Touchpoint
Uptime specs, redundancy callouts, security credentials, and client industry references baked into the page layout — not buried in a PDF. Every scroll builds confidence before they ever pick up the phone.
05
Pricing Transparency
Strategic pricing visibility — enough to qualify serious prospects and filter tire-kickers, reducing wasted calls and speeding up the sales cycle for your team.
06
Mobile-First Execution
Decision-makers research on their phones before they bring it to a team. The entire site is built to perform, load fast, and convert on any device — especially mobile.
Scope of Work
01 — Web
Website Redesign & Rebuild
A ground-up rebuild structured to convert. Every page answers a question, removes friction, and leads toward action.
Full site redesign on a modern, scalable platform
Custom responsive layout — desktop, tablet, mobile
Clear service architecture: Colocation, Networking, Internet, Support
Streamlined contact & quote request flow
Integrated pricing visibility to reduce sales friction
Trust signals: facility specs, uptime, security callouts
Persistent CTAs and lead capture on every page
2 rounds of revisions + full handoff & training
02 — Brand
Brand Identity & Asset System
A locked-in visual identity that positions Tyler Vault as the premium infrastructure partner in the region — consistent across every touchpoint.
Brand guide: colors, typography, tone, iconography
Logo refinement or refresh (if needed)
Social media templates & graphic system
Branded email signature & document templates
Print-ready one-pager for sales & tours
Consistent visual language across all touchpoints
03 — Content
Visual Content Capture
Professional photos and short-form video that show — not tell — what Tyler Vault actually looks like, feels like, and delivers. These assets become your permanent visual library.
Half-day on-site production shoot
Facility photography: vault, racks, fiber, infrastructure
2–3 short-form videos (30–90 sec) for web & social
B-roll package for ongoing marketing use
Optimized exports for website, social, and sales decks
All raw files delivered to Tyler Vault
Investment
Foundation
Website Build & Brand Photos
A clean, modern site that communicates clearly — paired with professional facility photography to replace what's there now.
$7,500
Full website redesign & build
Custom responsive layout
Service page architecture
Streamlined contact & quote flow
On-site facility photography
Optimized image exports for web
2 revision rounds + handoff
Complete Package
Web + Brand + Content Capture
Everything in Foundation — plus a full brand identity system, short-form video, and a conversion-first build with persistent lead capture across every page.
$14,500
Everything in Foundation
Brand identity system & guide
Logo refinement or refresh
Social media templates & graphic system
Branded sales collateral & email templates
2–3 short-form videos (30–90 sec)
B-roll package & raw media delivery
Print-ready one-pager for tours & sales
Conversion strategy implementation
Full training handoff
Timeline
Phase 01
Discovery & Brand
Weeks 1–2
Phase 02
Design, Build & Shoot
Weeks 3–5
Phase 03
Revisions & Launch
Weeks 6–7
Notes
Payment: 50% due at project start. 25% draw at midpoint (design approval). 25% upon final delivery and launch.
Hosting & domain: Tyler Vault is responsible for domain and hosting platform fees.
Content shoot: Scheduled at a mutually convenient time. We bring all equipment — no prep required on your end beyond facility access.
Revisions: 2 rounds included in both packages. Additional rounds available at an hourly rate if needed.
Ongoing support: Post-launch maintenance and content updates can be discussed as a retainer.
Lightbox Collective
110-A W Erwin St · Tyler, TX 75702